As a digital marketer, count how many times you have thought to yourself, “Jeez… it’s so tough to find good people to hire in this industry.”
You’re not alone. When you’ve got competing priorities sometimes finding the right people to join your team falls pretty low on your to-do list. Whether that’s because it’s too hard, you don’t have the budget to hire recruiting help, or you just don’t know where to start – we’ve all been there.
The problem is that Digital Marketing is such a high-growth, fast-paced industry that if you aren’t getting the right people on your bus, you’re losing competitive advantage. Fortunately, there are ways to utilize your digital marketing prowess to easily find qualified people that you could add to your team.
Think of it this way:
Recruiting is exactly the same as smart link building.
When forming a smart link building strategy, you first search for people in your brand’s niche that would want to link to your site. Then, you reach out to them with a value proposition or request. Hopefully they respond and express interest in building a relationship with your brand.
This is exactly the same process (good) recruiters use. Great recruiters first seek to start a conversation or spark an interest with a candidate in the hopes that they are interested in joining their company’s team. It’s the same process as link building, but the language in the HR world just differs slightly.
<This post originally appeared on Seer’s blog. Continue reading here.>