This is what I looked like when I found greatnonprofits.org
We all know link building isn’t easy, and I must preface this post by telling you that I don’t consider myself an “expert”. But this was almost too easy.
I was searching for local non-profit organizations that a client could sponsor in hopes for a link and discovered Great Nonprofits. Then I did the Momma June dance and got to work.
This is how I used greatnonprofits.org for link prospecting to score links that are:
1) Start with location:
In this example, the client is a reconstructive surgeon practicing in the Dallas Fort-Worth area.
Search for a non-profit in your client’s area up to 50 miles.
2) Choose an Issue:
Ideally this would be related to your client’s industry. I chose “women” and “children and youth” to start.
3) Find your perfect match:
Investigate some of the results to:
- make sure they have a website
- make sure you’re able to donate (which shouldn’t be an issue)
- make sure they include links to their sponsors somewhere on their website
Lo and behold, an organization for children affected by craniofacial deformities that accepts donations (of course) and links to their sponsors! The client in this particular example specializes in craniofacial and reconstructive surgery. Ah, sweet serendipity.
Get in touch with someone from the organization. You’re looking to kill two birds with one stone in a personalized and friendly e-mail. Explain that you are looking to donate to the organization and that the donation is coming from a relevant source that makes sense to include on their links page. In this case it might also be helpful to include the snippet of code for the link as website updates might be done by volunteers. You want to make this as easy as possible for them.
I’m not saying that this is the best approach to link building (and hey, I DID tell you I wasn’t an expert), but I think this is a pretty simple tactic when you don’t have a ton of time or resources on your hands. The best part about this is, it’s perfect for those clients that are either just getting started with their link building campaigns, aren’t communicative, or aren’t active in their communities. The very least you could do is make it look like they are, while giving a few bucks to an organization in need.
Has anyone tried a similar strategy or used Great Nonprofits for link building before? I’d love to hear your stories!